Real-world strategies to beat predatory payers

Presentations are delivered by our founder, Mark, who has over 20 years of experience helping providers flourish despite the cards stacked against them by greedy payers. Most organizations who hire Mark find that one of the below topics is well-suited to their needs. Of course, all presentations are tailored to your organizational goals and the unique needs of your audience.

MOST-REQUESTED TOPIC Stop the Bleeding! How Rural Hospitals Can Overcome Exploitative Payer Practices

60-Minute Keynote

Summary


Across the country, independent rural hospitals are hurting – forced to close units, eliminate services, and postpone upgrades to aging facilities. The main culprit? An unfair payment system that effectively bleeds these community institutions dry, all while lining the pockets of greedier-than-ever insurance payers. But there is hope! In this inspiring session, Mark shares the critical, immediately-actionable steps that rural hospitals can take right now to help them stay independent, grow stronger, and preserve their role as pillars of healthy communities.

Structure

Drawing from over two decades of helping rural hospitals thrive against all odds, Mark shares new research on the current lay of the land, along with proven strategies for combating the ever-growing list of payers’ dirty tricks.

Attendees will learn:

What 50+ rural hospital leaders have to say about the damaging impacts of payer policies and plans, particularly Medicare Advantage plansHow to take real, meaningful action against unfair payer tactics to immediately improve your bottom lineMeasurable, sustainable options for your rural hospital to maintain independence and avoid merging with larger health systems

Target Audience

This presentation is tailored for rural hospital leaders, and addresses their specific challenges in denials, slow payment/no payment, fee reduction, and other unfair payer practices – along with the key strategies needed to overcome them. Mark has delivered this keynote at healthcare conferences, associations, and virtually, all to rave reviews.

Key Takeaways

Audience members will leave with:

A big-picture awareness of payers’ intentionally-harmful policies and practicesInnovative, immediately-actionable strategies for significantly improving billing and collection efforts, while maintaining compassion and community connectionSimple, effective ways that rural hospitals can band together to push for legislative change

This session offers a wealth of knowledge, hope, and practical strategies for rural hospital leaders who are ready to fight back against predatory payers and chart a new path to growth and independence.

OTHER TOPICS:

How to Ask Patients to
Pay Bills without Feeling
Like a Piranha

In this transformative presentation, Mark unpacks the delicate balance of maintaining financial health in rural hospitals while preserving patient relationships and staff morale. Through real-world examples of past client success, Mark sheds light on innovative strategies for patient bill collection, focusing on empathy, communication, and value perception. It's a must-hear for rural hospital leaders seeking to enhance their financial processes without compromising their community rapport.

Strategies to Minimize Healthcare Collection Costs

In healthcare, reducing the cost of collection is crucial for financial sustainability. Insurance payers often create significant obstacles to delay or avoid payment, preferring to keep funds in their accounts rather than yours. This includes so-called "cost-sharing," which shifts the financial burden onto patients – a practice more accurately described as "cost-pushing." In this presentation, Mark shares instantly-actionable strategies to streamline collections and lower costs, all while maintaining patient satisfaction and loyalty.

About Mark Craig

Mark’s expertise is rooted in a keen awareness of the tricks insurance companies pull to keep lining their pockets, as well as a deep understanding of sustainable financial strategies that give providers a leg up. He brings a research-based, data-driven approach to his work, allowing him to translate complex financial concepts into practical, actionable strategies that make him an invaluable resource for any healthcare leader.

Mark is on the faculty of HomeTown Health University, which serves over 20,000 students nationwide. He is also a regular and popular presenter at HomeTown Health annual conference, offering game-changing insights and innovative strategies that have proven to be transformative, particularly for rural hospitals. With his genuine passion and relatable style, Mark leaves every audience informed, energized, and equipped to drive meaningful change.

Mark is an engaging presenter in both virtual and live training environments, bringing the first-hand expertise of an industry-supporting company alongside the ability to share meaningful industry insights, best practices and compliance recommendations from the position of an expert in his field. Mark offers practical and relatable information designed to improve audience understanding and application within their roles as healthcare revenue cycle professionals. Mark’s personable manner makes him approachable for casual conversations but also engaging in larger group and formal training sessions.

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